Reading, samples, info, and rubric provided.
Primary Assignment:You are
to write a recommendation to Local Lion Coffee Shops management
team on the brand strategy and tactics they should pursue to
aligntheir offerings with market needs and position the brand for
growth. Specifically you will identify and make recommendations on
the following: The main decision(s) Local Lion must make to be
successful The ideal target audience(s) The Ideal positioning and
differentiation points for Local Lion The ideal brand and service
tactics. The analysis should consider the ability to maintain and
deliver Local Lion core brand values.
Please read rubric closely.
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