You have been asked to consult with the Warm Delight marketing team. They are specifically looking to grow this brand in terms of product line and brand extensions. In your suggestions, specify: The target market you would pursue with your plan The potential opportunities and hindrances of the target market How you would position or re-position Warm Delights in that market place The product changes you would recommend to increase sales of Warm Delights in text citations and bibliography needed
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