Running head: MARKETING STRATEGY FOR A NEW CONSUMER PRODUCTMarketing Strategy for a New Consumer ProductNameInstitution1MARKETING STRATEGY FOR A NEW CONSUMER PRODUCT2Executive SummaryDyson is a leading player in the production of equipment used in home cleaning. The companyhas continuously invested its resources in the design and manufacture of new products withadherence to the changing technology to stay ahead of the competition as well as to increase itsrevenue through diversification. Some of the product lines distributed by the company include avariety of vacuum cleaners that offer convenience for home cleaning as well as light commercialcleaning. The companys products possess unique features due to the use of the ball and cyclonetechnologies. The company also uses digital motors that ensure efficiency in energy use by thecompanys products as well as the provision of powerful suctions, washable filters and productwarranty. The introduction of the cordless vacuum cleaner will build the brand image of thecompany and also increase the companys profitability. The paper describes in details themarketing plan of the company in regards to the design and manufacture as well as the release ofthe product in the market.MARKETING STRATEGY FOR A NEW CONSUMER PRODUCT3Marketing Strategy for a New Consumer ProductSituational AnalysisDyson Appliances limited was founded in 1993 in the United Kingdom by James Dyson.The Company operates in the hom ...
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