Describe Abell’s three-dimensional business-definition model and
explain where it can be utilized. Then, consider Reader’s Digest
Association, publisher of Reader’s Digest, the largest circulation
magazine in the world in 1992. As famous and as popular as its
magazine and brand were at the time, the real value to the company
was the huge database of subscribers that it had (around 50 million
readers). It has used that database to sell various products such
as condensed books and other publications, videos, CDs, and so on.
Using Abell’s model, explain what other products it could send down
this distribution channel which would be amenable to mail order and
that would appeal to its subscriber base.
In addition to the text, you must use at least one scholarly source. Your paper must be two to three pages in length (excluding a cover page and reference page) and formatted according to APA style guidelines
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