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This assignment is an individual-specific assessment of the industry in which you currently work or of the industry in which you intend to work after completing your MBA. This assessment is composed of two parts. The first part of the assignment should discussion the sources of the value created within your particular industry. Your brief document should address the following issues:

  1. Brief description of your current or intended industry
  2. Evaluation of the unique value created by your firm (for its customers) relative to all of its competition. In other words, what makes your firm special in the eyes of the customers. The value may be derived from the quality of the product (relative to others on the market), customer service, overall purchase experience, or a combination of these and other factors.
  3. Concluding discussion that addresses how the factors that influence value created in this industry may change over the next five years.

The second part is the Practical Connection component for this class. You should reflect on how the specific skills or knowledge presented in this class may be applied in your current or intended career. This statement should not simply list the concepts covered to date --- it should focus on specific topics that are directly connected to your career or intended career. This part of the project should be at least 500 words or about 2 double-spaced pages.

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