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Case Study Mr. Anthony is the Chief Executive of a medium sized Chemical Co. in Hyderabad. He holds a Ph.D. in Chemistry. However, he has not been involved in research and development of new products for two decades. Though turnover is not a problem for the company, Mr. Anthony and his senior colleagues noticed that the workers on hourly basis are not working up to their potential. It is a well-known fact that they filled their days with unnecessary and unproductive activities. Mr. Anthony knew that workers can be motivated for giving maximum performance through various incentive plans.One day Mr. Anthony contacted HR Manager and enquired: Why our workers are not motivated? We pay them highest in the industry. The Personnel Manager replied. I have already informed you a number of times, that money, working conditions and benefits plans are tied to length of service. Even ...


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